Outline

”Imagine what’s there beyond the products”

Sunayama Socks.Co., Ltd.
CEO
Naoki Sunayama

We are a socks manufacturer.
However what we want to provide to our customers is not just socks as a product, but “comfort” and “joy” to their lives through our socks.
We diversify our business mainly in health and cosmetic field, and focus on marketing research such as market trends and market monitoring and also co-development with specialists.

You might ask, why does a socks manufacturer put effort into these activities?
The reason is that we think how happy it will make us if each and every one of customer is satisfied with the products that we offer and becomes our fan.To achieve that, we have to ask ourselves, what do customers see in our products?
Why do customers need help? Imagining “customers’ thoughts” beyond the products realistically, that is our fundamental point of making products.
Changing “socks as underwear” to “general merchandise that solves customers’ problems and makes their lives comfortable and enjoyable”.
We aim to focus on even the smallest problems around our customers and as our motto “Your Wish Is our Command”, we develop and offer products that solve those problems while being strongly aware of the fact that we are “one of the consumers” before a socks manufacturer.
We will devote ourselves and merge our high technologies that prove our long history of 50 years in business and ideas from our young employees so that as many people as possible become our fan. We appreciate your continuing support and cooperation.