Outline

Choosing a New Index — The Future of SUNAYAMA

SUNAYAMA Co., Ltd.
CEO
Naoki Sunayama

For a long time, Sunayama Socks has delivered products, primarily socks, with the support of many customers. We extend our heartfelt gratitude to all of you.

However, our challenge wasn't limited to socks. We've broadened our scope to include products that support every moment of your daily life, such as innerwear, bedding, and supporters.

In June 2025, we'll advance to the next stage under our new company name, "SUNAYAMA." This isn't just a name change; it's a commitment to revise and rewrite our own "index." It's a declaration of our resolve to move beyond being merely a "sock company" and expand our presence as a "company that enhances daily comfort."

Under the new SUNAYAMA, we'll continue to create products that gently accompany each customer's comfortable lifestyle, focusing on our brand concept, "Just Right for Me, Always." We'll tackle three key themes:

・Getting quality sleep
・Warming the body
・Improving posture

Furthermore, as a "Kimochi Design Company" (a company that designs feelings), we aim to deliver not just products, but also the broader "richness of feelings" and "excitement for the future" that our products inspire. The new SUNAYAMA embodies an even stronger desire to bring happiness and comfort to life. We'll convey this worldview through our revamped website, so please look forward to it.

Moving forward, we ask for your continued support as SUNAYAMA continues to innovate and challenge itself, changing its "index" and expanding its reach.